LIONS PRIDE MUSIC

In the vibrant town of Taastrup, Denmark, a rock revolution was ignited in 2014. Carsten Nielsen, a passionate music enthusiast with a burning love for hard rock, founded Lion's Pride Music, a record label that would soon make waves in the industry. Carsten wore multiple hats within the label, serving as President & CEO, A&R Executive, Administration, Legal Affairs, Production Manager and Logistics & Warehousing, bringing his extensive experience to every aspect of the business.

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As Lion's Pride Music gained traction, Carsten welcomed Chris Siloma to the team in 2015. Chris, a powerhouse in the music industry, took on roles as A&R Executive, Accounting, Production, Sales, Distribution, Promo, Advertising & Web Manager, Marketing Director and Graphic Designer. Together, Carsten and Chris formed a formidable duo that was determined to make Lion's Pride Music a beacon for hard rock enthusiasts worldwide.

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With an unrelenting commitment to quality, Lion's Pride Music released almost 100 albums globally, showcasing a diverse range of hard rock styles and sub-genres and featuring a roster of over 70 talented artists. The label's dedication to producing high-quality music and promoting hard rock in all its forms garnered acclaim from fans and critics alike.

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Carsten and Chris's unwavering passion and dedication to their artists and the hard rock genre have propelled Lion's Pride Music to new heights. Their innovative approach, combined with their comprehensive expertise in various facets of the music business, has earned them a reputation as a trusted and respected record label in the hard rock scene.

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In 2021, Carsten and Chris expanded their empire with a new sub-label, Willow Creek Records, dedicated to 70's rock, blues, and southern rock. The label continued their legacy of excellence, releasing albums from legendary artists and up-and-coming talents, capturing the essence of the golden era of rock. With their unwavering commitment to quality and their passion for music, Willow Creek Records quickly gained recognition as a leading force in the revival of classic rock sounds, earning a devoted following of fans who craved the nostalgia and authenticity of the 70's rock era. Carsten and Chris's relentless drive and expertise in the music industry once again proved their prowess, cementing their status as pioneers in the rock music scene, and continuing to make Taastrup, Denmark a hub of rock revolution.

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Lion's Pride Music and its sub-label Willow Creek Records have generated an outcome for more bands around the world than any other label within the genre. With a diverse roster ranging from the Philippines to the USA, they've showcased an unrelenting commitment to quality and passion for music.

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As a beacon of excellence in the music industry, Lions Pride Music has carved a niche for itself as a go-to label for hard rock enthusiasts, creating a legacy that continues to grow with each new release. With a vision that is fueled by their passion for music, Lions Pride Music remains committed to supporting and promoting hard rock artists, leaving an indelible mark on the global rock scene.