LIONS PRIDE MUSIC

In the vibrant town of Taastrup, Denmark, a rock revolution was ignited in 2014. Carsten Nielsen, a passionate music enthusiast with a burning love for hard rock, founded Lions Pride Music, a record label that would soon make waves in the industry. Carsten wore multiple hats within the label, serving as President & CEO, A&R Executive, Administration, Legal Affairs, Production Manager, and Warehousing, bringing his extensive experience to every aspect of the business.

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As Lions Pride Music gained traction, Carsten welcomed Chris Siloma to the team in 2015. Chris, a powerhouse in the music industry, took on roles as A&R Executive, Accounting, Production, Sales, Distribution, Promo, Advertising & Web Manager, Marketing Director,  Logistics and Graphic Designer and also served as Production Manager and a Mastering Engineer. Together, Carsten and Chris formed a formidable duo determined to make Lions Pride Music a beacon for hard rock enthusiasts worldwide.

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With an unrelenting commitment to quality, Lions Pride Music released more than 100 albums globally, showcasing a diverse range of hard rock styles and sub-genres and featuring a roster of over 80 talented artists. The label’s dedication to producing high quality music and promoting hard rock in all its forms garnered acclaim from fans and critics alike.

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In 2021, Carsten and Chris expanded their empire with a sub-label, Willow Creek Records, focused on 70's Rock, Blues, Funk, and Southern Rock. This venture captured the spirit of the golden era, releasing albums from both legendary acts and rising talents, and further solidifying their legacy in the rock scene.

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In 2025, after more than a decade at the helm, Carsten Nielsen officially handed over the reins of Lions Pride Music to Chris Siloma, entrusting him with the future of the label. Following this transition, the label’s headquarters were relocated from Taastrup, Denmark to Chalkidona, Macedonia, Hellas (Greece) a symbolic move that marked a new chapter while staying true to its core mission.

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Now serving as President & CEO, Chris Siloma brings a fresh vision rooted in deep respect for the label's foundation. Under his leadership, Lions Pride Music continues to evolve expanding its reach, embracing new media, and discovering groundbreaking talent across the globe.

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With a renewed energy and a forward thinking approach, Chris Siloma is steering the label into a new era while preserving the heart and soul of what Lions Pride Music stands for. Whether through Lions Pride Music or Willow Creek Records, the commitment remains the same: to support, promote, and celebrate the very best in hard rock and classic rock from every corner of the world.

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From its roots in Taastrup to its new home in Chalkidona, Lions Pride Music stands as a beacon of excellence in the rock genre continuing a legacy, building a future, and keeping the spirit of rock alive for generations to come.